从“生存”到“破亿”：一个渔具品牌的坚持与蜕变

Core Insights - The article highlights the success story of the fishing gear brand "Yuzhiyuan," founded by Yang Liang in 2008, which has achieved over 100 million yuan in sales, aided by the e-commerce platform Pinduoduo [1] Group 1: Company Overview - "Yuzhiyuan" started as a small online store and has grown significantly over 17 years, demonstrating effective adaptation to e-commerce trends [1] - The brand's sales breakthrough is a reflection of Pinduoduo's business model that prioritizes merchants before the platform itself [1] Group 2: Industry Context - The article emphasizes the resilience, intelligence, and growth of over ten million merchants on Pinduoduo, which forms the foundational strength of the platform's journey over the past decade [1] - Pinduoduo's operational logic focuses on "low cost, high efficiency, and continuous evolution," which has contributed to the success of its merchants [1]