Core Insights - BMW Group's Chairman, Zipser, emphasizes the company's strong commitment to the Chinese market, highlighting the importance of deepening cooperation and innovation in the region [1][3][11] Group 1: Strategic Commitment - Zipser's frequent visits to China reflect BMW's high regard for the market and its determination to enhance collaboration [1] - The concept of "home in China" signifies a deep partnership beyond manufacturing and sales, focusing on mutual growth and cooperation [3] - BMW's 30-year localization story demonstrates the viability of multilateral cooperation amidst rising protectionism and trade barriers [3] Group 2: Investment and Innovation - Since 2010, BMW has invested approximately 116 billion RMB in its Shenyang production base, significantly boosting local employment and economic development [6] - The Shenyang facility has become a global leader in manufacturing and innovation, utilizing AI and digital technologies to enhance production efficiency and product quality [6][7] - BMW has established the largest and most comprehensive R&D network outside Germany in China, with over 3,000 team members focused on various automotive technologies [6] Group 3: Digitalization and Sustainability - BMW's collaboration with Chinese partners has entered a 2.0 phase, focusing on digitalization and green development as dual drivers of innovation [7][9] - The company has implemented a comprehensive AI strategy in China, with over 200 AI applications enhancing production processes [7] - BMW is a pioneer in battery lifecycle management in China, achieving 100% recycling of retired batteries and recovering over 2,100 tons of raw materials in 2024 [9] Group 4: Competitive Landscape - Zipser advocates for healthy competition that rewards quality, safety, and innovation, contrasting it with destructive price-based competition [9] - The company supports government initiatives that ensure fair and orderly competition, benefiting consumer rights and supply chain resilience [9] Group 5: Future Outlook - BMW remains committed to growing alongside the Chinese market, aiming to deliver high-quality products and services while contributing to the sustainable development of the automotive industry [11]
齐普策今年四访中国：宝马锚定创新与绿色机遇，笃定长期合作