Peacebird(SH:603877) Guan Cha Zhe Wang·2025-10-21 02:49Core Viewpoint - Laopu Gold announced a price adjustment scheduled for October 26, marking the third adjustment of the year, with expected increases between 10% and 12% based on historical patterns [4][10]. Price Adjustment Details - The company typically adjusts prices twice a year, in February and August, with the last adjustment in August resulting in price increases of approximately 1,000 to 3,000 yuan for popular items priced between 10,000 and 30,000 yuan, reflecting a 5% to 13% increase [4][11]. - The upcoming adjustment is seen as a response to the recent surge in gold prices, which have risen by 28.5% since the last adjustment [11]. Sales and Consumer Behavior - Laopu Gold's price adjustments often lead to a "queueing craze," with significant consumer interest observed prior to price changes [5]. - The company experienced record sales during the Tmall Double 11 event, achieving over 3 billion yuan in sales within 10 minutes, a year-on-year increase of over 848 times [7]. - Promotional activities, such as discounts during the Double 11 event, are expected to further boost sales following the price adjustment announcement [7]. Market Context - The price of gold has been on the rise, with a reported increase of approximately 17.85% over the past month [11]. - Other jewelry brands, including Chow Tai Fook and Luk Fook, are also planning price adjustments, with expected increases ranging from 12% to 35% [13].