WLY(SZ:000858) Sou Hu Cai Jing·2025-10-21 05:20Core Viewpoint - During the "Double 11" promotional period, Wuliangye issued a warning regarding unauthorized sales of its products on various online platforms, highlighting potential risks for consumers [1][4]. Group 1: Unauthorized Sales and Risks - Wuliangye identified 46 unauthorized online stores selling its products, including well-known platforms like Douyin and Meituan [4]. - The company emphasized that products from unauthorized channels lack verification of authenticity, quality assurance, official after-sales service, and legal rights protection for consumers [4][10]. Group 2: Market Context and Pricing Issues - The rise of e-commerce in the liquor industry has led to rampant issues such as low pricing, false advertising, and counterfeit products, which infringe on consumer rights [4]. - Since 2025, wholesale prices of liquor have been declining, putting pressure on the pricing structure of the entire industry, especially with the upcoming "Double 11" shopping festival [8]. Group 3: Authorized Sales Channels - Wuliangye announced 55 authorized e-commerce sales channels, including major platforms like JD.com, Tmall, and Pinduoduo, to ensure consumers purchase genuine products [9]. - Consumers are encouraged to verify authorized stores through Wuliangye's official website and to request invoices for traceability [10].