电动皮卡为啥在美国不吃香了？

Core Insights - The electric pickup truck market in the U.S. is experiencing a significant downturn, leading major automakers like Stellantis and General Motors to cut back on electric pickup projects and shift focus to traditional fuel models [2][3][4] Group 1: Company Actions - Stellantis has officially terminated the development of its Ram 1500 electric pickup due to a slowdown in demand for full-size electric pickups in North America, opting instead to focus on a range-extended version set for production in 2026 [2][3] - General Motors plans to invest approximately $4 billion in three U.S. factories to expand production of popular fuel models while reducing electric vehicle production plans, including the conversion of a factory from electric to fuel pickup production [3][4] - Tesla has removed the rear-wheel drive version of the Cybertruck from its website, indicating poor sales performance despite initial high demand, with actual annual sales falling significantly short of expectations [3][6] Group 2: Market Trends - The overall demand for electric vehicles in the U.S. is declining, exacerbated by the expiration of federal electric vehicle tax credits, which has led to a drop in consumer interest in purchasing electric vehicles [8][10] - A survey indicated that only 16% of respondents are likely to purchase a pure electric vehicle, marking a new low since 2019, while 63% expressed they are unlikely to consider electric vehicles [8][10] - The end of federal subsidies has resulted in a record high of over 438,000 electric vehicle sales in Q3 2025, but a significant drop in sales is expected in subsequent quarters due to the lack of incentives [8][10] Group 3: Consumer Preferences - Traditional pickup truck users prioritize reliability, functionality, and cost-effectiveness, which electric pickups currently struggle to meet due to limitations in towing capacity and range [11][12] - The pricing of electric pickups is generally higher than traditional models, making them less appealing to cost-conscious consumers, with examples showing significant price differences between electric and gasoline models [12][13] - Electric pickups are perceived as less practical for traditional uses, with issues such as inadequate towing capabilities and range anxiety due to insufficient charging infrastructure in rural areas [12][13] Group 4: Future Outlook - Despite current challenges, the electric pickup market may have long-term growth potential as technology improves and infrastructure develops, alongside the introduction of more competitively priced models by automakers [13]