Core Insights - The sixth Super Mofun Festival concluded with the "Mofun Dream Record" event at the Mofun Super Factory in Dongguan, attended by over 300 users from home and abroad, showcasing the brand's commitment to sleep culture [1][3] Group 1: Event Highlights - The event featured an immersive experience themed around "Mofun Dream Record," emphasizing the company's mission to improve sleep quality over its 21-year history [3][11] - Attendees participated in interactive activities that explored the "Six Senses Sleep Culture," enhancing the connection between the brand and its users [5][7] - Mofun's chairman, Wang Bingkun, personally engaged in a sound therapy session during the event, demonstrating the company's dedication to sleep wellness [5][7] Group 2: Brand Engagement - The Super Mofun Festival serves as a crucial IP activity for Mofun, creating a unique user connection system through various formats, including concerts and celebrity interactions [7][9] - Celebrity ambassador Xilin Naiyi Gao shared her sleep insights with fans, fostering closer interactions and enhancing brand loyalty [9] - The festival has become a platform for showcasing the evolution of the Chinese sleep industry from product output to lifestyle advocacy [11]
第六届超级慕粉节圆满收官！慕思超级工厂开放日解锁睡眠科技密码