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重庆百货(600729.SH):2025年下半年,电器业态将统筹规划6场大型促销,力争实现销售目标6亿元
CBESTCBEST(SH:600729) Ge Long Hui·2025-10-21 07:50

Core Viewpoint - Chongqing Department Store (600729.SH) has indicated that the national subsidy policy has been temporarily suspended, prompting the company to focus on enhancing user value and building core capabilities independent of this policy [1] Group 1: Business Strategy - The company aims to capture market share through its direct sales segment by enhancing online and offline traffic operations and expanding its direct store layout, targeting to exceed 50% market share in key account channels [1] - The company plans to implement a three-tier store model consisting of regional flagship stores, benchmark stores, and town stores to maintain rapid channel growth and capture market share in lower-tier cities, with a goal of opening 80 new stores throughout the year [1] - By leveraging strategic partnerships, the company intends to acquire regional brand authorizations to expand high-end home appliance specialty stores and 3C product stores, tapping into new channels for growth and exploring private traffic potential [1] - The company will focus on core strategic brands and deepen joint business plans, targeting flagship stores in key regions and emphasizing categories like air conditioning and washing machines to support the development of a comprehensive ecosystem of stores [1] Group 2: Sales Goals - By the second half of 2025, the company plans to organize six large promotional events in the electrical appliance sector, aiming for sales of 600 million yuan [1] - The company also plans to complete the renovation of six store scenarios, targeting an additional sales increase of 60 million yuan [1]