“双11”首战，卖“疯”了！

Core Insights - The 17th "Double 11" shopping festival has commenced, with Tmall starting sales on October 20 at 8 PM, showcasing faster brand growth and explosive sales [1] Group 1: Sales Performance - In the first hour of sales, 80 brands including Apple and Pulaia achieved over 100 million yuan in transactions, with 30,516 brands doubling their sales compared to last year [2] - Beauty brands led the sales, with 8 beauty brands surpassing 100 million yuan within the first 10 minutes, indicating a faster growth rate than the previous year [2] - The iPhone 17 series launched on Tmall, achieving sales exceeding the total of the previous year's first day within 2 hours [3] Group 2: Competitive Landscape - Other platforms like Douyin, JD, and Kuaishou have also started their "Double 11" promotions earlier than last year, with JD starting 5 days earlier than in 2024 [3] - Tmall has introduced multiple consumer incentives, including an official 15% discount, additional 10% coupons, and other promotional benefits to enhance consumer spending [5]