知名品牌宣布:涨价!商户:今年特别热销,有的甚至卖断货

Core Viewpoint - The continuous rise in gold prices has prompted companies like Chow Tai Fook to increase retail prices for gold products by 12%-18% by the end of October [1]. Group 1: Company Pricing Strategies - Chow Tai Fook plans to raise the retail prices of its gold products due to the impact of rising gold prices on costs, with most products seeing a price increase of 12%-18% [1]. - Lao Pu Gold has also announced a price adjustment scheduled for October 26, marking its third price change this year [4]. Group 2: Market Trends - The gold market is experiencing significant activity, with international and domestic gold prices surpassing $4,300 per ounce and 1,000 yuan per gram, respectively, reaching historical highs [5]. - There is a notable increase in demand for gold products, particularly for wedding-related items, with some products selling out [7]. - Online shopping platforms indicate a high demand for gold items, with several products showing as out of stock, including a gold bracelet from Chow Tai Fook and a nearly 30,000 yuan bracelet from Chow Sang Sang [9]. Group 3: Consumer Behavior - Due to fluctuations in gold prices, some consumers are adopting a wait-and-see approach, while others are actively purchasing gold despite differing opinions on future price movements [5][7]. - Merchants report challenges in inventory management, with gold being sold immediately upon buyback, indicating a cautious market environment [5].