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华为广汽新车明年6月上,任正非建议品牌名,徐直军参与造型评审
GAC GROUPGAC GROUP(SH:601238) 3 6 Ke·2025-10-22 02:04

Core Insights - Huawei and GAC Group are collaborating to launch a new high-end smart electric vehicle brand named "Qijing" with the first model set to be released in June 2026 [3][11][30] - The partnership involves deep integration of Huawei's technology, including the "Kun" intelligent solutions, and the adoption of Huawei's product development and marketing processes from the outset [19][30] Group 1: Brand Development - The name "Qijing" was suggested by Huawei's founder Ren Zhengfei, aiming for a youthful and technological brand image [8][30] - The brand targets the market segment above 300,000 yuan, focusing on pure electric and range-extended models [3][30] Group 2: Team and Collaboration - Huawei has deployed a team of several hundred personnel to work closely with GAC on the Qijing project [6][21] - The collaboration allows for independent operation of the Qijing project, with both companies merging their teams for product development and manufacturing [19][30] Group 3: Product Features and Timeline - The first model of Qijing has completed its design and summer testing, with a focus on a stylish and sporty appearance [14][16][11] - The vehicle will feature Huawei's full-stack solutions for intelligent driving, smart cockpit, and cloud services [3][19]