直击iPhone Air发售现场：开售即破发，小众“偏科生”难突围

Core Insights - iPhone Air officially launched in the Chinese market on October 22, 2023, after delays due to eSIM commercial approval issues [2] - The iPhone Air is a new series from Apple, emphasizing ultra-thin design at the cost of some performance features like battery life and camera capabilities [2][3] - Initial market response shows that iPhone Air has not achieved the same premium pricing as the iPhone 17 series, indicating a potential lack of demand [2][8] Product Launch and Market Reception - The iPhone Air is priced at 7999 yuan and features a weight of 165g and a thickness of 5.6mm, making it the thinnest smartphone globally [3][7] - Sales data indicates that the iPhone 17 series saw a 14% increase in sales compared to the iPhone 16 series during the first 10 days post-launch [3][14] - Despite initial sell-out during pre-orders, the iPhone Air has faced challenges in maintaining resale value, with reports of it breaking even or selling at a loss [8][10] Design and Features - The iPhone Air features a 6.5-inch 120Hz ProMotion display, A19 Pro chip, and a single 48MP camera, but sacrifices some performance aspects due to its slim design [7][14] - The device is constructed with advanced materials, including a 5-level aerospace-grade titanium frame, and is designed to meet strict bending strength requirements [7] - The introduction of eSIM technology is a significant feature, although its implementation in China has faced complexities that may hinder user adoption [11][12] Market Positioning and Future Outlook - Analysts predict that the iPhone Air will maintain a niche market position, with an estimated first-year shipment of around 10 million units [7][14] - The iPhone Air's pricing strategy may limit its appeal, as consumers can opt for the more powerful Pro models at a similar price point [8][14] - The ultra-thin smartphone category is becoming increasingly competitive, with other brands like Samsung and Huawei also planning to release similar products [17]