CHOW TAI FOOK(HK:01929) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-22 04:41Core Insights - The gold market has experienced significant volatility, with prices dropping sharply after reaching a 12-year high, leading to a decline in gold jewelry prices in the domestic market [1][2][3] Price Trends - As of October 21, COMEX gold prices exceeded $4200 per ounce, marking a year-to-date increase of 60.57% [3] - Major jewelry brands like Chow Tai Fook and Chow Sang Sang have announced price increases for their gold products, with expected hikes ranging from 12% to 40% [3][4] Consumer Behavior - Despite rising prices, consumer interest in gold jewelry remains strong, with a tendency to buy during price increases rather than declines [4][7] - Sales personnel report that a recent drop in gold prices led to decreased customer interest, while a subsequent price rise reignited consumer purchasing [4][7] Company Performance - Chow Tai Fook's "one-price" gold products, which are priced per item rather than by weight, have become a key driver of revenue, with a reported 105.5% year-on-year increase in sales for these products in the 2025 fiscal year [6][7] - The gross margin for Chow Tai Fook improved significantly, rising by 550 basis points to 29.5% in the 2025 fiscal year, attributed to the higher proportion of premium-priced products [7] Market Dynamics - The increase in gold prices and the subsequent rise in jewelry prices reflect deeper changes in consumer behavior and market strategies among gold brands [7] - The introduction of new product lines, such as the "Chuanxi" series, aims to resonate emotionally with consumers, enhancing brand loyalty and sales [6][7]