Nissan Motor(US:NSANY) Zhong Guo Jing Ying Bao·2025-10-22 06:34Core Insights - Nissan's 40-year journey in China highlights its strategic transformation, emphasizing the importance of the Chinese market for its global future [3][4][17] - The company is launching significant new models, including the N6 plug-in hybrid and the Tianlai with Harmony OS, showcasing its commitment to innovation in the Chinese market [3][4] - Nissan's strategy reflects a shift towards greater autonomy for its Chinese team, allowing for faster product development and a more localized approach to market demands [5][8] Market Context - In September, China's new energy vehicle sales reached 1.296 million units, a 15.5% year-on-year increase, with a market penetration rate of 57.8%, indicating a shift from emerging to mainstream market status [4] - The automotive industry is undergoing a critical transformation, with Nissan adapting its positioning to align with the evolving market landscape in China [4][17] Strategic Initiatives - Nissan has established a new LCV R&D center in Zhengzhou, enhancing its capabilities in light commercial vehicle development and reinforcing its "Glocal" strategy [7][8] - The company is focusing on a diversified technology approach, including electric, hybrid, and fuel vehicles, to meet the varied preferences of Chinese consumers [8][9] Brand Evolution - Nissan's "Re:Nissan" business plan aims to redefine its value proposition, emphasizing emotional connections with consumers and a shift from being a reliable partner to a passionate companion [9][10] - The brand is actively engaging with younger consumers through innovative designs and collaborations with local tech companies, such as Huawei [13][14] Future Outlook - Nissan's transformation is seen as a necessary evolution to maintain competitiveness in the rapidly changing automotive landscape, particularly in China [17][18] - The company's commitment to localizing its operations and decision-making processes is expected to enhance its resilience and adaptability in the face of market challenges [17][18]