Amazon(US:AMZN) Sou Hu Cai Jing·2025-10-22 07:58Group 1 - SHAREit Group and Amazon Web Services held a seminar focused on the application of generative AI in advertising technology to enhance the efficiency of the entire advertising chain [2] - SHAREit Group, with a user base exceeding 2.4 billion globally, is exploring the value of AI in its advertising business to meet diverse local advertising demands [4] - The collaboration with Amazon aims to utilize generative AI to shorten the production cycle of advertising materials and improve data insights for more precise advertising strategies [4][5] Group 2 - Generative AI is transforming the advertising industry by enhancing efficiency across the entire process from creative production to deployment [5][8] - The integration of user data with generative AI allows for personalized advertising content that resonates with specific cultural preferences and user behaviors [7] - Amazon's technology stack, including services like Amazon EC2 and Amazon Bedrock, supports a comprehensive AI-driven advertising system that can be tailored to meet specific business needs [8] Group 3 - The development of generative AI is changing the advertising technology development model, enabling faster innovation cycles without excessive time spent on basic coding [10] - The seminar emphasized that the value of generative AI lies in solving real business problems rather than merely pursuing technological trends [11] - Companies are encouraged to shift from cost optimization to innovation-driven strategies, leveraging data strategies and AI cloud services to seize global opportunities [13]