Core Viewpoint - The article discusses the decline of the Chinese canned food giant, Huanlejia, highlighting its significant revenue and profit drops, as well as the changing consumer preferences that have led to its current struggles in the market [5][8][36]. Group 1: Company Performance - Huanlejia's revenue for 2024 is projected to be 1.855 billion yuan, a year-on-year decrease of 3.53%, with net profit plummeting by 47.06% to 147 million yuan [5]. - In Q1 2025, the company reported revenue of 449 million yuan, down 18.52%, and a net profit of only 34.25 million yuan, a staggering decline of 58.27% [5]. - The company's market value has halved from its peak, dropping to 7 billion yuan, indicating a severe loss of investor confidence [8]. Group 2: Market Position and Competition - Huanlejia was once a leading player in the canned fruit market, competing with brands like Linjiapuzi and Zhenxin, but now faces intense competition as the market has become saturated with numerous brands [7][24]. - The canned food industry in China has seen a decline in production since its peak in 2016, with the market size for canned fruit dropping from 11.57 billion yuan to 8.1 billion yuan between 2017 and 2021 [36]. Group 3: Consumer Trends - There is a noticeable shift in consumer preferences, with younger generations moving away from canned products due to health concerns and a desire for less sugary options [35][37]. - The rise of the "no sugar" trend has led to a decline in demand for traditional canned fruits, which are often perceived as unhealthy due to their high sugar content and artificial additives [37]. Group 4: Strategic Responses - Huanlejia is attempting to adapt by exploring overseas markets and investing in production capabilities, such as a recent investment in Indonesia to enhance its supply chain [39][42]. - The company is also focusing on integrating its supply chain and diversifying its product offerings to meet changing consumer demands, including healthier options [42][45].
“滞销”的中国罐头大王，被挤下了餐桌