Core Insights - The 33rd China (Shenzhen) International Gifts and Home Products Exhibition has opened, featuring a record scale with 4500 exhibitors and 300,000 professional buyers, covering an area of 300,000 square meters [2][4] Industry Trends - The gift industry is transitioning from a traditional "pragmatic" growth model to a new phase focused on emotional value, cultural expression, and consumer experience, driven by the younger generation [2][4] - The psychological drivers of the gift market have fundamentally changed, with "emotional value" becoming the new competitive point as Generation Z and young professionals emerge as the main consumer force [2][3] Product Innovations - Products such as anxiety-relief aroma diffusers and culturally significant handmade items are gaining popularity, emphasizing emotional connections over mere functionality [3][6] - Traditional brands like Hero are undergoing a transformation to offer customized products, including logo and packaging design, to cater to the evolving market demands [5][6] Market Opportunities - The rise of "emotional consumption" is seen as a sustainable growth curve rather than a short-term trend, with an increasing focus on high-value products that resonate emotionally with consumers [7] - The integration of AI technology, green concepts, and IP collaborations is providing new avenues for value enhancement in the gift industry, with these elements being the most frequently mentioned at the exhibition [7]
从功能到情绪 礼品产业正迎来“第二增长曲线”