苹果iPhone Air在华首发遇冷，已暂停生产？

Core Insights - The launch of the iPhone Air in China has been underwhelming, failing to replicate the previous excitement seen with other iPhone releases [1][4] - Many customers are showing interest in the iPhone Air's design but are primarily engaging in trial rather than making purchases [6][7] Sales Performance - On the launch day, there were no long queues at major Apple retail stores in Beijing and Shanghai, indicating a lack of strong demand [2][5] - Despite some color options selling out, the overall customer traffic did not translate into robust sales [5][6] Consumer Feedback - Consumers find the iPhone Air's lightweight design and new colors appealing, but most are opting to try the device rather than buy it [7][8] - The pricing strategy, with a starting price of 7999 yuan, is perceived as high compared to competitive Android flagship models [8][12] Production Status - Reports suggest that iPhone Air production has been paused due to disappointing sales both domestically and internationally, with plans to cut production by one million units by the end of 2025 [14] - Current inventory is deemed sufficient, leading to a temporary halt in production until further orders are accumulated [14] Competitive Landscape - Apple is facing intense competition in the Chinese market from local brands like Huawei, Xiaomi, and Oppo, which offer more competitively priced products [18][20] - Recent launches of flagship models by local competitors further intensify the competitive environment [19] Overall Market Demand - Despite the lackluster performance of the iPhone Air, the overall demand for the iPhone 17 series remains strong, with a 14% increase in sales compared to the previous generation during the first ten days post-launch [21][22] - The success of the iPhone 17 series is attributed to its redesign and enhancements, showcasing Apple's brand strength and ecosystem loyalty [23]