KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-10-22 17:22Core Insights - Moutai Airport has increased the lottery winning rate for purchasing original-priced Flying Moutai for the fourth time in two months, indicating a shift in market strategy to stimulate sales [2][5] Group 1: Lottery Rate Adjustments - On August 19, the lottery winning rate was set at 60%, allowing winners to purchase one bottle of Flying Moutai priced at 1499 yuan [2] - The rate was raised to 70% on August 31, with winners allowed to buy one bottle [2] - As of October 11, the winning rates were further increased to 70%, 80%, and 90%, with winners permitted to buy two bottles [2] - On October 22, the rates remained at 80% and 90%, still allowing the purchase of two bottles [2] Group 2: Market Price Trends - The market price of Flying Moutai has been declining, starting from 2290 yuan per bottle during the Spring Festival to 1790 yuan by early September [5] - Ahead of the Mid-Autumn Festival and National Day, prices saw a slight increase, rising from around 1780 yuan to 1820 yuan, but still below last year's price of 2300 yuan [5] - Post-holiday, the market price stabilized around 1780 yuan [5] - Current market prices for 500ml Flying Moutai range from 1735 yuan to 1825 yuan, depending on packaging [5] Group 3: Company Response - Guizhou Moutai's board member Wang Li addressed the price drop issue during the 2025 semi-annual performance meeting, citing industry cycle adjustments and changes in consumer trends as contributing factors [5][7] - The company is optimizing market strategies, focusing on precise product placement, and maintaining channel stability to ensure overall market balance [7]