WLY(SZ:000858) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-23 07:13Core Insights - Wuliangye has achieved significant global recognition by winning the EFQM Global Award (Seven Stars) and the "UN Sustainable Development Goals Implementation and Corporate Performance Excellence Award," marking it as the only Chinese company to receive such honors in this edition [1][2] - The EFQM Global Award is a prestigious recognition in the quality management field, alongside the Deming Prize and the Baldrige Award, emphasizing the importance of sustainable performance in corporate strategy [2][3] Group 1: Quality Management and Sustainable Development - Wuliangye's success in obtaining the EFQM Global Award reflects its deep integration of quality management systems with the EFQM model, showcasing its management level at a global top standard [2][3] - The company has made substantial advancements in sustainable performance, with its ecological development index rising from 72 to 83.5 points from 2020 to 2024, and significant reductions in greenhouse gas emissions and water consumption per hundred million revenue [3][4] - Wuliangye has proactively utilized the EFQM model as a tool for continuous improvement, leading to initiatives such as the construction of a centralized wastewater treatment plant and the expansion of biogas power generation [3][4] Group 2: Cultural Promotion and Brand Value - The "He Mei Global Tour" in Spain serves as a key platform for Wuliangye to convey its cultural values, integrating local culture with its brand message through innovative events [5][6] - The activities in Spain, including the "Wuliangye Barcelona Night" and the "He Mei Feng Tu" forum, aim to deepen the understanding of Chinese liquor culture among international audiences while aligning with the EFQM's sustainable development principles [5][6] Group 3: Global Strategy and Market Positioning - Wuliangye's recent activities in Spain represent a significant step in its globalization strategy, with the EFQM Global Award providing a solid foundation for its international market penetration [7][8] - The company has announced its role as an official partner for the 2026 FIFA World Cup, leveraging sports marketing to enhance its brand influence in Southern Europe [7][8] - Wuliangye's approach emphasizes a long-term vision, focusing on quality management and cultural value transmission to establish itself as a benchmark for Chinese quality and a global cultural symbol [7][8]