德银：AppLovin(APP.US)为手游用户获取广告市场“领头羊”，首予“买入”评级

Core Viewpoint - Deutsche Bank initiates a "Buy" rating for AppLovin (APP.US) with a target price of $705, highlighting the company's dominance in the mobile gaming user acquisition advertising space [1] Group 1: Market Position - AppLovin holds approximately 80% market share on the supply side and over 55% on the demand side in the advertising sector [1] - The company boasts over 1 billion daily active users, making it unmatched by other advertising platforms, except for a few closed platforms [1] Group 2: Business Model and Growth - AppLovin has achieved a compound annual growth rate (CAGR) of 68% in revenue over the past three years, with minimal cost increases due to enhanced advertising technology performance [1] - The company is expanding into the e-commerce advertising sector, showing positive momentum in this area [1] Group 3: Investment Potential - AppLovin is considered one of the lowest-priced stocks relative to expected growth in the digital advertising sector [1]