百奥家庭互动第三季度活跃账户为1020万 同比上升37.8%

Core Insights - The company reported a significant increase in active accounts and paying accounts in Q3 2025, driven by the launch of new games and sustained performance of existing titles [1] - The average revenue per paying account decreased both quarter-on-quarter and year-on-year, attributed to the growth structure of new users primarily engaging in initial experiences [1] - The company is focusing on user-centric IP operations and enhancing community engagement through high-quality content and events [2] - Future plans include launching two self-developed games and expanding into international markets while maintaining a strong domestic presence [3] Group 1 - The quarterly active accounts reached 10.2 million, a 29.1% increase quarter-on-quarter and a 37.8% increase year-on-year [1] - The quarterly paying accounts totaled 1.1 million, reflecting a 22.2% increase both quarter-on-quarter and year-on-year [1] - The average revenue per paying account was RMB 141.2, down 19.2% quarter-on-quarter and 13.2% year-on-year [1] Group 2 - The company emphasized user demand in its IP operations, achieving notable results with core products like "Aoqi Legend Mobile" and "Aola Star Mobile" [2] - The "Aola Star Mobile" game received positive feedback through collaborations with popular IPs and community engagement initiatives [2] - Upcoming self-developed games include "Chaos Color World" and "Under the Night," both in advanced stages of development and testing [3] Group 3 - The company plans to accelerate its overseas market expansion while leveraging its existing IPs to adapt to regional cultures [3] - The strategy includes creating customized products for niche markets to enhance international brand recognition and competitiveness [3] - The focus remains on building a diverse product matrix through innovative gameplay and quality content [3]