ZTE(SZ:000063) Bei Jing Shang Bao·2025-10-23 12:20Core Viewpoint - The article discusses the advantages and current challenges of eSIM technology, emphasizing that while it offers significant benefits, it is not yet ready to fully replace physical SIM cards due to user habits and ecosystem maturity [1] Group 1: eSIM Technology Advantages - eSIM technology eliminates the need for a physical SIM card slot, allowing for more internal space in devices, which can be utilized for larger batteries, advanced imaging modules, and improved device sealing for better waterproofing and heat dissipation [1] - The transition to eSIM is seen as a positive direction for enhancing the overall experience of flagship devices [1] Group 2: Current Challenges and User Adoption - There are several challenges in the implementation of eSIM, including incomplete online activation processes, ongoing improvements in network coverage in remote areas, and high costs associated with eSIM services [1] - Many users are still unfamiliar with how to switch numbers using eSIM technology, indicating a need for better education and support [1] Group 3: Company Strategy - The company, Nubia, has chosen to focus on solidifying the experience with physical SIM cards in their latest product, Nubia Z80Ultra, as a foundational strategy [1] - Nubia is not opposed to eSIM technology but prioritizes addressing current user pain points before fully embracing future trends, indicating a customer-centric approach in product development [1]