MANGO(SZ:300413) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-24 00:09Core Viewpoint - Mango TV is experiencing a significant decline in revenue and profit, exacerbated by the postponement of its popular variety show "Goodbye Lover 5" and ongoing challenges in its advertising business [2][3][5]. Financial Performance - In the first half of the year, Mango TV's revenue decreased by 14.31% to 5.964 billion yuan, while net profit attributable to shareholders fell by 28.31% to 763 million yuan [3]. - Advertising revenue also declined by 7.79% to 1.587 billion yuan during the same period [3]. Impact of Variety Shows - The company had high hopes for "Goodbye Lover 5" to recover its financial performance, as the previous season was a significant hit [3]. - Despite the postponement of "Goodbye Lover 5," the impact on advertising may be less severe than anticipated due to the show's focus on divorce, which has historically attracted fewer sponsors compared to other programs [4][5]. Future Prospects - The upcoming variety show "Voice of the Future 2025" is expected to be a highlight for the company's performance in the second half of the year, featuring a rare multi-platform collaboration [4]. - The membership revenue for Mango TV grew by 19.3% year-on-year to 5.148 billion yuan by the end of 2024, driven by popular shows [3].