芒果超媒再遇营收挫折：《再见爱人5》延播

Core Insights - Mango TV is experiencing a revenue decline, with a 14.31% year-on-year drop in revenue to 5.964 billion yuan and a 28.31% decrease in net profit to 763 million yuan in the first half of the year [3] - The advertising revenue has also decreased by 7.79% to 1.587 billion yuan, contributing to the overall revenue decline [3] - The delay in the airing of the popular show "Goodbye Lover 5" may have a limited impact on advertising revenue due to the show's focus on divorce, which has historically attracted less sponsorship compared to other programs [5] Revenue and Profit Performance - In the first half of the year, Mango TV's revenue fell to 5.964 billion yuan, a decline of 14.31% compared to the previous year [3] - The net profit attributable to the parent company decreased to 763 million yuan, down 28.31% year-on-year [3] - Advertising revenue for the first half of the year was 1.587 billion yuan, reflecting a 7.79% decline [3] Program Performance and Market Position - The show "Goodbye Lover" is a flagship program for Mango TV, with its previous season generating significant buzz on social media [4] - Despite the delay of "Goodbye Lover 5," the overall market position of Mango TV in the variety show sector remains strong, although it highlights the unpredictability of the market [6] - The upcoming show "Voice of the Future 2025" is anticipated to be a highlight for the second half of the year, featuring a collaboration among multiple major broadcasting platforms [5] Stock Performance - On October 23, Mango TV's stock closed at 29.41 yuan per share, with an increase of 1.55% [7]