TOPSPORTS(HK:06110) Zhi Tong Cai Jing·2025-10-24 02:16Core Viewpoint - The report from Guosheng Securities indicates that Taobo (06110), a leading domestic sports footwear and apparel retailer, has advanced digital capabilities and improved operational efficiency. However, short-term impacts from the consumer environment and foot traffic fluctuations have affected terminal sales. The firm forecasts net profits attributable to the parent company for FY2026-FY2028 to be 1.301 billion, 1.483 billion, and 1.648 billion yuan respectively, with a current price corresponding to a FY2026 PE of 15 times, maintaining a "Buy" rating [1]. Financial Performance - For FY2026H1, the company's revenue decreased by 5.8% year-on-year to 12.3 billion yuan, with a slight decline in gross margin by 0.1 percentage points to 41%. The deepening retail discounts negatively impacted gross margin, while the increase in retail business proportion and support from brand partners provided positive contributions. The net profit attributable to the parent company fell by 9.7% year-on-year to 790 million yuan, with a net profit margin decrease of 0.3 percentage points to 6.4%, maintaining relative stability in profit margins. The board has declared an interim dividend of 0.13 yuan per share, with a payout ratio of 102.2%, emphasizing shareholder returns [1]. Brand Performance - The main brand Nike's performance is expected to improve, while the company continues to expand brand partnerships for long-term stable growth. In FY2026H1, revenue from the main brand and other brands decreased by 4.8% and 12.2% to 10.8 billion and 1.4 billion yuan respectively. Adidas is expected to perform relatively well in the Greater China region, with a reported revenue growth of 7.8% for H1 2025 (currency neutral), while Nike's revenue in the same region declined by 10% for FY2026Q1 (currency neutral). The company is also focusing on deepening its brand layout in running and outdoor segments, collaborating with brands like Norda, Soar, Ciele, and Norr na to meet differentiated consumer demands [1]. Business Model Analysis - Retail business outperformed wholesale business, with e-commerce performing better than offline sales. In FY2026H1, retail revenue decreased by 3% to 10.6 billion yuan, with offline stores undergoing optimization and same-store traffic declining by double digits. Conversely, online retail sales grew by double digits. Wholesale revenue fell by 20.3% to 1.6 billion yuan, primarily due to reduced orders from offline channels caused by foot traffic fluctuations. The company closed 332 offline stores, optimizing its channel structure, resulting in a total of 4,688 stores as of the end of August 2025, with total sales area down by 14.1% but same-store sales area up by 6.5% [2]. E-commerce Growth - The company's e-commerce platform sales grew rapidly, demonstrating excellent omnichannel e-commerce operational capabilities. In FY2026H1, retail online sales, including both public and private domains, achieved double-digit growth. The company continues to strengthen its e-commerce system, leveraging offline stores to extend online boundaries and building channels such as Douyin live streaming, Xiaohongshu, WeChat mini-programs, and instant retail. Additionally, the company is enhancing its refined operational capabilities in platform e-commerce and content e-commerce [2]. Consumer Focus - The company is consumer-centric, focusing on user operations. As of the end of August 2025, the total number of members reached 89.1 million, with a continuous expansion of the membership base. During the same period, the retail total from offline stores and WeChat mini-programs contributed 92.9% of total sales, with repeat member sales accounting for 60% of overall sales, maintaining a high and stable sales contribution [3]. Inventory and Cash Flow - The inventory situation is stable, with a cash flow return that is excellent. As of the end of August 2025, the company's inventory amounted to 5.83 billion yuan, down by 4.7% year-on-year, with inventory turnover days at 150 days, an increase of 1.7 days year-on-year. The company has effectively controlled its total inventory. The net cash flow generated from operating activities during the period was 1.35 billion yuan, 1.7 times the net profit attributable to the parent company, indicating a healthy cash return capability in an uncertain market environment [4]. Future Outlook - For FY2026, the firm expects a slight decline in revenue, with net profit attributable to the parent company remaining roughly stable year-on-year. The company anticipates continued fluctuations in offline foot traffic, while online growth is expected to accelerate. Overall, considering the fluctuations in the consumer environment, the company forecasts a slight decline in revenue for FY2026, with net profit remaining stable year-on-year [5][6].