TOPSPORTS(HK:06110) Zhi Tong Cai Jing·2025-10-24 02:20Core Viewpoint - The report from Guosheng Securities indicates that Taobo (06110), a leading domestic sports footwear and apparel retailer, has advanced digital capabilities and improved operational efficiency, although short-term sales are impacted by consumer environment and foot traffic fluctuations. The company is expected to achieve net profits of 1.301 billion, 1.483 billion, and 1.648 billion yuan for FY2026-FY2028, with a current price corresponding to a FY2026 PE of 15 times, maintaining a "Buy" rating [1]. Financial Performance - For FY2026H1, the company's revenue decreased by 5.8% year-on-year to 12.3 billion yuan, with a slight decline in gross margin by 0.1 percentage points to 41%. The net profit attributable to shareholders fell by 9.7% to 790 million yuan, with a net profit margin down by 0.3 percentage points to 6.4%. The company declared an interim dividend of 0.13 yuan per share, with a payout ratio of 102.2%, emphasizing shareholder returns [2]. Brand Performance - The main brand Nike is expected to improve, while the company continues to expand brand partnerships for long-term growth. In FY2026H1, revenue from the main brand and other brands decreased by 4.8% and 12.2% to 10.8 billion and 1.4 billion yuan, respectively. Adidas showed a 7.8% revenue growth in the Greater China region, while Nike's revenue declined by 10% [3]. Business Model Analysis - Retail business outperformed wholesale, with e-commerce showing better performance than offline sales. Retail revenue in FY2026H1 fell by 3% to 10.6 billion yuan, while wholesale revenue dropped by 20.3% to 1.6 billion yuan. The company closed 332 stores, optimizing its channel structure, and the total sales area decreased by 14.1% [4]. E-commerce and User Engagement - The company's e-commerce sales grew rapidly, with a double-digit increase in FY2026H1. The company is enhancing its e-commerce capabilities by leveraging offline stores and expanding into various online channels. The total number of members reached 89.1 million, with member contributions accounting for 92.9% of retail sales from offline stores and WeChat mini-programs [5]. Inventory and Cash Flow - As of August 2025, the company's inventory stood at 5.83 billion yuan, down 4.7% year-on-year, with inventory turnover days at 150 days, an increase of 1.7 days. The net cash flow from operating activities was 1.35 billion yuan, 1.7 times the net profit attributable to shareholders, indicating strong cash flow management [6]. Future Outlook - For FY2026, the company is expected to see a slight decline in revenue, with net profit remaining stable year-on-year. The ongoing fluctuations in offline foot traffic and faster online growth are considered in this outlook [7][8].