BILIBILI(US:BILI) Guan Cha Zhe Wang·2025-10-24 03:37Core Insights - Bilibili's self-developed game "Escape from Duckov" has achieved over 1 million sales within a week of its launch, marking it as the fifth domestic game to surpass this milestone in 2023 [1][3] - The game's creator, Jeff, initially estimated sales of around 300,000 units, with 500,000 being an optimistic target, indicating that the current success has exceeded expectations [3][4] - The game targets a diverse player base, including unexpected demographics such as middle-aged fishing enthusiasts [1][13] Game Development and Features - The game emphasizes a unique gameplay loop that separates PVP elements, focusing instead on collection, nurturing, construction, and task completion, which aligns with RPG mechanics [1][4][7] - Significant effort was put into developing a deep shooting system, despite removing the hardcore shooting mechanics from the original "Escape from Tarkov" [2][6] - The development team engaged in regular brainstorming sessions to incorporate creative ideas and Easter eggs into the game, enhancing player experience [2][7][15] Market Positioning and Strategy - The decision to launch on October 16 was strategic, avoiding competition from major game releases in September, October, and November [5] - The game has benefited from the rising popularity of the "Escape from Tarkov" genre, tapping into a growing player base [4][8] - The team is currently focused on fixing existing issues rather than developing online multiplayer or DLC plans, prioritizing player experience [2][14] Future Plans and Community Engagement - The development team plans to continue updating the game with new content, including maps, weapons, and challenges, while also addressing bugs [14][18] - The team encourages player feedback and ideas to help guide future updates, reflecting a community-driven approach to game development [18]