CEA(SH:600115) Zhong Guo Min Hang Wang·2025-10-24 05:04Core Insights - Eastern Airlines Jiangxi Branch collaborates with Jiangxi Airport Group to explore a "flight + commerce" integrated service model, launching a special benefit for travelers that allows direct use of Eastern Airlines points for consumption [1][2] - The initiative enhances the travel experience by enabling seamless point redemption at 54 retail, dining, and service merchants in the core commercial area of Nanchang Changbei Airport [1][2] Summary by Sections - Partnership and Service Launch - Eastern Airlines Jiangxi Branch and Jiangxi Airport Group have partnered to create a new service model that integrates air travel with commercial services [1] - The launch includes the "Eastern Airlines Wallet" and a program allowing members to directly use their points for purchases [1] - Operational Advantages - The collaboration leverages Eastern Airlines' operational strengths at Changbei Airport, ensuring precise alignment of marketing resources with passenger flow [1] - This results in a seamless transition for travelers to enjoy point redemption immediately after security checks [1] - Merchant Participation and Consumer Engagement - All participating merchants in the airport's isolation area prominently display "Eastern Airlines Wallet" promotional signage to enhance visibility and recognition of the benefits [2] - Since the program's recent initiation, travelers have used a total of 3.636 million Eastern Airlines points for purchases at the airport [2] - Impact on Brand and Customer Loyalty - The partnership taps into Eastern Airlines' stable and high-quality member customer base, driving targeted consumer traffic to the Jiangxi airport commercial area [2] - This initiative not only boosts brand recognition for Eastern Airlines but also enhances member loyalty, contributing to a closed-loop ecosystem of "air service + commercial experience" [2]