XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-24 06:43Core Insights - Xiaomi's pricing strategy for the REDMI K90 series has faced criticism due to significant price differences between versions, attributed to rising upstream costs [2][4] - The company has decided to reduce the price of the popular 12GB+512GB version of the K90 by 300 yuan, bringing it down to 2899 yuan [2] - The price adjustments reflect broader trends in the global supply chain, particularly the rising costs of storage components driven by increased demand from AI and high-performance computing [6] Company Actions - Xiaomi's President, Lu Weibing, acknowledged customer disappointment regarding the K90's pricing and explained the necessity of the price adjustment due to cost pressures [2] - The price cut for the K90 standard version is intended to demonstrate Xiaomi's commitment to customer satisfaction amidst challenging market conditions [2] Industry Context - The global storage market is experiencing significant price increases, with major suppliers like Samsung and SK Hynix planning to raise prices of DRAM and NAND products by up to 30% in Q4 [6] - Analysts from Citigroup and Morgan Stanley predict a 25%-26% increase in average DRAM prices in Q4, indicating a continuing trend of rising costs in the semiconductor industry [6] - The surge in storage prices is primarily driven by the explosive demand for AI infrastructure, with major tech companies expected to invest $400 billion in AI-related capabilities this year [6]