CHINA PET FOODS(SZ:002891) 3 6 Ke·2025-10-24 10:20Core Insights - The rise of fresh pet food reflects the emotional needs of modern young pet owners who prioritize high-quality ingredients and nutritional balance for their pets [4][21] - The fresh pet food market is experiencing significant growth, with a notable increase in the adoption of fresh food among pet owners, particularly among the younger demographic [6][9] - The global fresh pet food market is projected to exceed $4.5 billion by 2025, with a compound annual growth rate (CAGR) of 21.3% [9] Market Trends - Over 50 million posts related to homemade pet food have been shared on social media platforms, indicating a strong consumer interest [3] - A survey revealed that 41.2% of pet owners born in the 1990s have incorporated fresh food into their feeding routines, a 27 percentage point increase from 2023 [6] - E-commerce platforms are seeing a surge in sales of fresh pet food products, with brands focusing on fresh food concepts ranking high in sales during major shopping events [6][9] Competitive Landscape - The fresh pet food market is dominated by a few key players, with the top five companies holding approximately 80% of the market share globally [9] - Major brands are actively entering the fresh pet food space through acquisitions and new product launches, indicating a competitive and rapidly evolving market [10][9] Consumer Preferences - Pet owners are increasingly aware of the health benefits of fresh food, associating it with improved pet health outcomes such as better coat quality and hydration [21][18] - Fresh pet food products can command a price premium of 30% to 40% over traditional dry food, reflecting consumer willingness to pay for perceived quality [21][23] Challenges and Opportunities - The lack of standardized definitions and regulations in the fresh pet food sector poses challenges for market stability and consumer safety [11][16] - Despite potential health risks, the demand for fresh pet food continues to grow, driven by a shift towards more scientific and personalized pet care [18][39] - Companies are exploring innovative production methods and supply chain strategies to enhance product freshness and reduce costs, which could lead to higher profit margins [23][28] Global Expansion Strategies - Chinese pet food brands are adopting flexible strategies to enter international markets, focusing on local partnerships and supply chain integration to overcome barriers [28][33] - The establishment of local production facilities is crucial for fresh pet food brands to ensure product quality and reduce logistics costs [35][39]