XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-24 10:27Core Viewpoint - Recent criticism from major media outlets highlights safety concerns regarding Xiaomi's automotive products, emphasizing the potential risks associated with the company's marketing strategies and product performance [1][2][3] Group 1: Media Criticism - On October 16, Shanghai's "First Financial" criticized Xiaomi for potentially compromising the safety of young consumers with their vehicles [1] - The "Economic Observer" article identified three main issues with Xiaomi: the risk of their business model, an emphasis on aesthetics over substance, and problems within their ecosystem [1] - Zhejiang Daily's "潮新闻" pointed out a fatal accident involving a Xiaomi vehicle, raising concerns about the company's lack of public response to safety issues [1] Group 2: Marketing Practices - Xiaomi has been criticized for its marketing tactics, which prominently feature product benefits in large fonts while downplaying limitations in smaller print, leading to inflated consumer expectations [2] - The company has faced scrutiny following several accidents involving its vehicles, including a tragic incident in March 2025 where a Xiaomi SU7 caught fire after a collision, resulting in fatalities [2] Group 3: Public Perception - Xiaomi's CEO Lei Jun has experienced a significant decline in public support, with a reported loss of 554,000 followers in the past month, indicating a backlash against the company's handling of safety concerns [3]