芒果超媒第三季度营业收入30.99亿元，同比减少6.58%

Core Insights - Mango Super Media reported a decline in Q3 2025 revenue and net profit, indicating challenges in traditional e-commerce and increased costs in content and technology investments [1] Financial Performance - Q3 revenue was 3.099 billion yuan, a year-on-year decrease of 6.58% [1] - Net profit attributable to shareholders was 252 million yuan, down 33.47% year-on-year [1] - For the first three quarters, total revenue reached 9.063 billion yuan, reflecting an 11.82% year-on-year decline [1] - Net profit for the first three quarters was 1.016 billion yuan, a decrease of 29.67% year-on-year [1] Strategic Focus - The decline in revenue is primarily attributed to a strategic contraction in the traditional e-commerce segment, with a shift towards developing Mango IP derivative products [1] - The core platform, Mango TV, maintained stable revenue year-on-year [1] - The company is actively pursuing a "culture + technology" integration strategy, leading to increased investments in quality content and research and development [1]