红米杀入4000元档，卢伟冰：不排斥和小米直接竞争

Core Insights - The Redmi K90 series aims to redefine its market positioning by entering the 4000 yuan price segment, with the K90 Pro Max priced starting at 3999 yuan, marking a significant shift for the brand [1][4] - The K90 Pro Max features industry-first specifications, including a 2.1 sound system and advanced camera capabilities, positioning it as a strong competitor against other flagship models [1][3] - Xiaomi's strategy includes maintaining a balance between high-end features and cost-effectiveness, despite the increasing overlap with its premium Xiaomi series [2][4] Pricing Strategy - The K90 Pro Max starts at 3999 yuan, while the K90 starts at 2599 yuan, with the highest variant priced at 5299 yuan [1] - Following market feedback, the standard version of K90 will see a price reduction of 300 yuan to 2899 yuan within the first month of sales [6] Competitive Landscape - The K90 Pro Max is positioned against competitors like the Xiaomi 17 series, which starts at 4499 yuan, indicating a direct competition in the high-end smartphone market [2] - The smartphone market in China is experiencing a decline, with a 3% year-on-year drop in Q3, leading to intensified competition among major brands [6] Market Performance - Xiaomi's high-end strategy has shifted focus from the 4000-6000 yuan range to above 6000 yuan, reflecting a broader market trend towards premium devices [6] - In Q3, Xiaomi's shipment volume was 10 million units, a 2% decline year-on-year, highlighting the challenges faced in the current market environment [6]