LFX(SH:600612) Sou Hu Cai Jing·2025-10-24 15:42Core Points - The "Lao Feng Xiang Cup" Shanghai Gift Design Competition has officially launched, emphasizing market-oriented innovation to enhance consumer upgrades [2] - The competition aims to strengthen the value and influence of "Shanghai Gifts" as a cultural symbol of the city, with a focus on cultural heritage and expanding cultural tourism consumption [2][8] - Over the past 20 years, the competition has selected and promoted over a hundred award-winning "Shanghai Gifts," achieving significant social and economic benefits [2] Group 1 - The competition has undergone a comprehensive upgrade in its format and model, introducing two new "exclusive tracks" to better align with cultural resources and market demands [4] - One new track focuses on the Shanghai Museum of Arts and Crafts, targeting creative, cultural, practical, and marketable product designs, with price points set between 100 and 300 yuan [4] - The second new track collaborates with the original art illustration project "PAGE SHANGHAI," encouraging creators to draw inspiration from local culture and life [4] Group 2 - This year's competition will also introduce "incubation roadshows" during the award announcement, inviting government, enterprises, and platforms to participate in market development [6] - The competition has established a closed-loop industry model of "design-incubation-market," successfully launching several tourism products that meet market demands [6] - Notable designs from last year, such as the "Bund Elegance Series" and "Trilobite Beach Shoes," have been selected for market introduction through copyright transfer [6] Group 3 - The president of the Shanghai Tourism Industry Association's Tourism Products Branch expressed continued support for the competition, leveraging brand strength to provide a complete transformation pathway for excellent designs [8] - The competition aims to integrate resources and innovate models to promote high-quality development in Shanghai's cultural tourism industry, enhancing the city's global recognition as a consumption and tourism hub [8] Group 4 - Interested creators can register for the competition through the official website [9]