Core Insights - A competitive battle is emerging in the collagen protein market, highlighting two regional female tycoons, Fan Daidi from Shaanxi and Yang Xia from Shanxi, who are leading their respective companies, Juzhi Biotechnology and Jinbo Biotechnology, into the spotlight [1] Group 1: Market Dynamics - Both companies are shifting focus towards the C-end beauty market, particularly in the live e-commerce space, as evidenced by the rapid rise of the new brand "Tongping" during major shopping events [2][4] - The brand "Tongping" achieved significant sales during the Double 11 event, with a GMV growth rate ranking second in Li Jiaqi's live broadcast, while Juzhi's own brand, Kefu Mei, ranked seventh [2][6] Group 2: Company Performance - Juzhi Biotechnology's stock price has been on a downward trend, hitting a year-low of 40.40 HKD per share, with a total market capitalization dropping to 43.3 billion HKD [2][3] - Jinbo Biotechnology's stock has also faced declines, closing at 256.51 CNY per share with a total market value of 30.032 billion CNY as of October 24 [2] Group 3: Product and Brand Strategy - "Tongping" was launched in September 2024, focusing on technology-driven skincare solutions, with a limited number of core products [5][6] - The brand's rapid growth is attributed to strategic partnerships with top influencers, leading to significant sales during promotional events [6][8] Group 4: Technological and Competitive Landscape - The competition is intensifying as Jinbo Biotechnology transitions from B-end medical devices to C-end functional skincare, indicating a broader shift in the industry [3][11] - Jinbo Biotechnology has provided technological support to "Tongping," utilizing its patented collagen components in the brand's products, showcasing a close relationship between the two entities [9][10] Group 5: Investment and Future Outlook - Jinbo Biotechnology has recently secured investment from Zhong Shanshan, founder of Nongfu Spring, indicating strong backing for its strategic initiatives [11] - The ongoing competition reflects a blurring of lines between pharmaceutical and beauty companies, as the functional skincare market evolves from a blue ocean to a red ocean, with both companies vying for market leadership [11]
锦波PK巨子：李佳琦直播间“换角” 胶原蛋白龙头暗战C端美妆