WLY(SZ:000858) Sou Hu Cai Jing·2025-10-25 04:37Core Viewpoint - The report from GF Securities predicts a significant decline in the revenue and net profit of Wuliangye for Q3 2025, with revenue expected to drop by 30% year-on-year and net profit by 45% [1][2][4]. Financial Performance - Wuliangye's revenue for the first half of 2025 was 52.771 billion yuan, a year-on-year increase of 4.19%, while net profit was 19.492 billion yuan, up 2.28% [7]. - Despite positive growth, the growth rates are the lowest in recent years, with Q2 2025 showing a revenue of 15.831 billion yuan, a mere 0.1% increase, and a net profit of 4.632 billion yuan, marking a 7.58% decline year-on-year [8][10]. Market Dynamics - The average price of Wuliangye's core product, "Pu Wu (8th generation)," has decreased by 10% this year, currently at 855 yuan per bottle, with some e-commerce platforms offering it as low as 769 yuan [4][12][19]. - The decline in prices is attributed to aggressive discounting by unauthorized online retailers, which has disrupted the pricing structure and dealer confidence [17][19]. Strategic Adjustments - Wuliangye is focusing on long-term high-quality development, potentially adjusting its strategies to reduce channel inventory and stabilize product prices [4][10]. - The company has taken measures to control unauthorized sales channels, issuing warnings to 46 unauthorized stores to protect its pricing system and brand reputation [19][20]. Investor Sentiment - Institutional holdings in Wuliangye have decreased significantly, with the number of funds holding the stock dropping by 45% from the end of 2024 to mid-2025, and the market value of these holdings shrinking by 51% [10][12]. - The stock price of Wuliangye has fallen over 10% year-to-date as of October 24, 2025 [10].