TENCENT(HK:00700) Sou Hu Cai Jing·2025-10-25 10:51Core Viewpoint - The "2025 Love Chongqing · All Things Live Streaming Season" was launched on the evening of the 23rd, featuring innovative formats such as "fireworks market + drone live scenes + nationwide live streaming + variety show sales" to stimulate the local consumption market [1][3] Group 1: Event Overview - The main venue, "Fireworks Market," showcased over 300 local brands, including traditional and emerging brands, creating a consumption boom through online and offline integration [3] - Popular live streamers gathered at the event to present Chongqing's local flavors and lifestyle aesthetics, enhancing the visibility and influence of Chongqing brands [3] - The event aims to create new consumption scenarios and inject new momentum into the city's market through live streaming and other new models [3] Group 2: Media and Promotion - Chongqing Satellite TV launched a six-hour uninterrupted live broadcast, exploring representative consumption scenes across the city [4] - The event featured the original theme song "Chongqing Flavor, Global Love" and highlighted stories of e-commerce aiding rural revitalization [4] - The "Mountain City Tour Plan" and "Koi Plan" were introduced to enhance immersive consumer experiences and encourage social media engagement [4] Group 3: Corporate Involvement - Tencent's Southwest Headquarters has been actively innovating to support Chongqing's digital commerce and boost consumer dynamics since its establishment [5] - The "Mountain City Fireworks" live streaming empowerment plan has trained over 2,000 merchants, with some reporting sales increases of over five times [5] Group 4: Economic Impact - In the first nine months of the year, Chongqing's online retail sales grew by 18.1% year-on-year, driving the growth of manufacturing and logistics industries [7] - The live streaming e-commerce sector is identified as a key engine for consumption upgrades and industrial transformation, with the event aimed at converting online traffic into offline engagement [7] - The "2025 Love Chongqing · All Things Live Streaming Season" will continue from October to November, featuring various promotional activities to showcase the unique charm of Chongqing [7]