Core Viewpoint - The company, Guming, is experiencing significant growth in the Chinese ready-to-drink tea market, with a market share of approximately 9.1%, making it the second-largest player after Mixue Ice City and the leading brand in the 10-20 yuan price segment [1] Group 1: Market Position and Performance - As of the end of H1 2025, Guming operates 11,179 stores across over 200 cities, with 81% of its stores located in second-tier and lower cities [1] - The company is projected to achieve revenue of 8.791 billion yuan in 2024, representing a 14.5% increase, with a corresponding GMV of 22.4 billion yuan, up 16.57% [1] - Guming's revenue is primarily derived from the sale of raw materials and equipment to franchise stores, accounting for 80% of total revenue [1] Group 2: Competitive Landscape - The ready-to-drink beverage market in China is characterized by a rising per capita consumption potential, with low-tier markets being the main source of growth [1] - In the milk tea segment, the chain rate is expected to reach 49% in 2024, with supply chain capabilities becoming a critical competitive factor due to product homogeneity and low replication barriers [1] - The coffee segment faces less intense competition compared to milk tea, with leading brands leveraging scale advantages to combat rising coffee bean costs and price wars [1] Group 3: Store Performance and Expansion Strategy - Guming's single-store model shows resilience, with an average monthly GMV of 197,000 yuan, despite a 4% decline, and approximately 40% of sales coming from third-party platforms [2] - The company maintains a focus on store quality and franchisee health, with a strategy of expanding in existing stronghold provinces while also entering neighboring regions [2] - The new franchise policy for 2025 emphasizes the importance of franchisee management and lowers the entry threshold to 230,000 yuan to encourage expansion [2] Group 4: Logistics and Supply Chain - Guming leads the industry in cold chain and warehousing logistics, ensuring fresher products compared to competitors, with most fresh ingredients transported to stores within 1-3 days [3] - The company owns 362 transportation vehicles, with 75% of its stores located within a 150-kilometer radius of its warehouses, allowing for efficient cold chain service [3] Group 5: Financial Projections - Revenue forecasts for Guming are set at 11.98 billion yuan, 15.18 billion yuan, and 18.34 billion yuan for 2025-2027, with growth rates of 36%, 27%, and 21% respectively [3] - The projected net profit for the parent company is 2.6 billion yuan for 2025, remaining stable at 2.6 billion yuan in 2026, and increasing to 3.2 billion yuan in 2027 [3] - The adjusted net profit is expected to be 2.12 billion yuan, 2.71 billion yuan, and 3.29 billion yuan for the same period, with corresponding growth rates of 37%, 28%, and 21% [3]
古茗(01364.HK)深度研究：大众现制饮品龙头 冷链快反筑造护城河