XIAOMI(HK:01810) Sou Hu Cai Jing·2025-10-25 23:16Core Viewpoint - The incident involving Xiaomi's SU7 and the subsequent backlash highlights the challenges of misinformation in the automotive media landscape, leading to calls for resistance against black public relations and online manipulation by Xiaomi's CEO Lei Jun [1] Group 1: Incident Overview - The controversy began with a collision test video comparing Xiaomi's SU7 and Zeekr 007, which claimed that the SU7 had significant safety failures [3] - Xiaomi responded quickly by filing complaints and lawsuits against the content creator, asserting that the claims made in the video were false [5] - The creator of the video, Gao Ruoxiang, was later apprehended, revealing that Xiaomi had been wronged in the portrayal of its vehicle [5][11] Group 2: Key Findings from the Investigation - The small battery issue claimed in the video was found to be misleading; the battery was damaged by a forklift after the collision, not during it [5][7] - Xiaomi's eCall system was also misrepresented; it was confirmed that the system had a backup battery and was operational after the collision, with multiple attempts to contact the vehicle owner [7] - The investigation raised questions about the intent behind the video, with potential criminal charges for misleading information and damage to Xiaomi's reputation being considered [11] Group 3: Implications for the Automotive Media Landscape - The incident reflects broader issues within the automotive media industry, where misinformation can significantly impact brand reputation and consumer trust [11] - The case emphasizes the need for accountability in automotive journalism and the potential legal consequences for spreading false information [9][11] - The outcome of the legal proceedings will set a precedent for how similar cases are handled in the future, particularly regarding the responsibilities of content creators [11]