“情绪消费”“出片刚需”“丑萌”……新需求释放新商机 消费升级再添新动力

Core Insights - The new consumption demands of young people are becoming a significant driving force in the market, characterized by a focus on ritualistic consumption, self-expression, and a preference for healing products [1] Group 1: Immersive Experiences and Emotional Consumption - Young consumers are increasingly drawn to immersive dining experiences, such as a themed restaurant in Beijing that combines dining with live performances, indicating a strong demand for emotional value and cultural confidence [3][5] - The restaurant has seen overwhelming popularity, with good seats requiring reservations two weeks in advance, highlighting the trend of experiential dining [5] Group 2: Unique Consumption Trends - In Jiangxi, a new trend of "flower arranging while strolling" is gaining popularity, allowing young people to express their aesthetic individuality and collect small joys in life [6] - A creative store in Dalian offers a playful twist on seafood sales, where the process of purchasing plush toys is designed to be entertaining and engaging, further emphasizing the importance of fun in consumption [8][10] Group 3: Self-Expression through Travel - Young travelers are eager to capture unique moments during their trips, as seen in a scenic area in Guizhou where abstract sculptures attract visitors for photo opportunities, reflecting a desire for self-expression [12][13] - The trend of creating unique crafts from local materials at a "ugly market" in the same region showcases how young people are looking to personalize their experiences and express their individuality [17] Group 4: Economic Impact of New Trends - The introduction of extreme sports and specialized filming services at a scenic spot in Guizhou has led to a doubling of visitor numbers compared to the previous year, demonstrating the economic potential of these new consumption trends [18][20]