十年来最好的iPhone，刚上市就卖不动了

Core Insights - The iPhone Air is facing significant challenges in the market, with demand falling short of expectations, leading to a projected production capacity reduction of over 80% by Q1 2026 [1][5][6] - The iPhone 17 series has effectively met the majority of consumer needs, making it difficult for the iPhone Air to find a new market position [3][19] - Apple plans to cut production by 1 million units of the iPhone Air while increasing the iPhone 17 series production by 2 million units [5][6] Group 1 - The iPhone Air's starting price is 7999 yuan, but it is being sold at a lower price on second-hand platforms, indicating weak demand [6][12] - The iPhone Air only accounts for 3% of the overall sales of the iPhone 17 series, highlighting its poor market performance [7] - The iPhone Air has been criticized for its lack of competitive features compared to the iPhone 17 series, which offers better specifications at a lower price point [14][19] Group 2 - The iPhone Air's design sacrifices functionality for a thinner profile, which has not resonated with consumers [12][19] - The device's battery life is significantly lower than competitors, with only a 3149mAh battery compared to newer Android models [12][19] - The iPhone Air's reliance on eSIM technology complicates user experience, as the activation process is cumbersome in the current market [13][19] Group 3 - The iPhone Air's situation mirrors that of previous models like the iPhone mini and Plus series, which also struggled due to a lack of consumer demand [16][18] - Apple's focus on a single selling point has led to neglect of broader consumer needs, resulting in poor sales performance [19][20] - The extreme thinness of the iPhone Air aligns with future mobile design trends, but its value proposition remains questionable [19][20]