Deckers(US:DECK) Zhi Tong Cai Jing·2025-10-27 01:23Core Viewpoint - UBS analyst Jay Sole believes Deckers Outdoor (DECK.US) is "significantly undervalued," with a potential stock price increase of approximately 53% [1] - UBS maintains a "Buy" rating on the stock, highlighting that the performance of Hoka and UGG brands is expected to exceed expectations, allowing investors to recognize Deckers Outdoor's potential for high single-digit to low double-digit compound annual growth rate (CAGR) in sales and earnings per share (EPS) growth [1] Market Expectations - The market perceives Deckers Outdoor's guidance for Q2 FY2026 as conservative, with HOKA sales growth projected at 11%, which is 200 basis points below market expectations [2] - UBS argues that the company's previous higher growth statements were based on "excluding tariff impacts" rather than formal guidance, suggesting an upward revision in growth expectations when adjusted for tariffs [2] - Historically, Deckers Outdoor's final annual EPS has averaged about 17% higher than its Q2 guidance midpoint over the past four years, indicating potential for exceeding current forecasts [2] Short-term Outlook - For Q2 FY2026, Deckers Outdoor reported a revenue increase of 9.1% to $1.4931 billion, with EPS of $1.82, surpassing market expectations by $0.21 [3] - The gross margin was 56.2%, exceeding market expectations by approximately 200 basis points, while operating margin stood at 22.8% [3] - HOKA brand sales grew by 11.1%, and UGG brand sales increased by 10.1% [3] - The company accelerated its share repurchase program to $282 million in Q2, up from $183 million in Q1, indicating potential for EPS upside [3] Mid-term Growth Drivers - UBS anticipates HOKA's direct-to-consumer (DTC) sales will return to low double-digit growth by FY2027, driven by expansion in training shoes, lifestyle products, and international markets, particularly in the Asia-Pacific region [4] - The increase in high-margin DTC business and scale effects for HOKA are expected to push EBITDA margins close to 23% by FY2030, although some gains may be offset by tariff pressures [4] - The discounted cash flow (DCF) model suggests that the market currently implies a low single-digit CAGR for EPS over the next five years, while UBS estimates it to be around 9%, indicating valuation upside potential [4] Various Scenarios and Target Prices - Base case scenario: Target price of $157, with a five-year EPS CAGR of approximately 9%, recovery in HOKA's U.S. DTC and lifestyle business, and gradual tariff reductions [5] - Optimistic scenario: Target price of $239, assuming faster expansion of HOKA DTC, UGG evolving into a year-round brand, and an operating margin of about 25.5% by FY2030 [6] - Pessimistic scenario: Target price of $48, considering weak U.S. consumer spending, slower market share growth for HOKA, increased promotional activity, and a contraction in operating margins [6]