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光明乳业奏响中国上海国际艺术节鲜活乐章,礼赞殿堂声乐,共鸣"致优"初心

Core Viewpoint - The 24th China Shanghai International Arts Festival is a significant cultural event aimed at enhancing international artistic exchange, with Bright Dairy as a strategic partner promoting health and art [1][25]. Group 1: Event Overview - The festival is organized by the Ministry of Culture and Tourism and the Shanghai Municipal Government, emphasizing "a grand event of art, a festival for the people" [1]. - Bright Dairy actively participates with its core brands, Bright Zhi You and Bright Ru Shi, promoting the idea of nourishing both body and soul through art [1]. Group 2: Concert Highlights - The highlight of the festival was the concert featuring renowned Welsh bass-baritone Bryn Terfel, conducted by Gianluca Marciano, held at the Shanghai Grand Theatre [3][4]. - Terfel's performance showcased his exceptional vocal talent, with a selection of arias that resonated deeply with the audience [6]. Group 3: Brand Engagement - During the concert, Terfel integrated Bright Zhi You's fresh milk into the performance, sharing his personal connection to dairy farming and praising Bright Dairy's products [8]. - The brand day event included a commemorative gift box presented to the artists, symbolizing Bright Dairy's commitment to art and cultural exchange [10][11]. Group 4: Cultural Exchange and Community Engagement - Bright Dairy's brand ambassador, Peter Phillips, highlighted the cultural bridge created by Bright Zhi You's fresh milk, emphasizing its role in international dialogue about quality living [15][16]. - The company invited visually impaired artists to experience the concert, reinforcing its mission to make art accessible to all [19][21]. Group 5: Future Commitment - Bright Dairy aims to continue its pursuit of high-quality products while expanding its cultural and artistic collaborations, ensuring that art reaches diverse communities [25].