supor(SZ:002032) Sou Hu Cai Jing·2025-10-27 03:26Core Viewpoint - Supor is facing significant operational challenges, transitioning from an industry benchmark to a company struggling under the pressures of foreign ownership and market dynamics, as evidenced by its declining revenue and profit margins in Q3 2025 [2][5][7]. Financial Performance - In Q3 2025, Supor reported revenue of 5.42 billion yuan, a year-on-year decrease of 2.3%, while net profit attributable to shareholders fell to 426 million yuan, down 13.42% [3][9]. - The net profit after excluding non-recurring gains was 412 million yuan, reflecting a 14.5% decline, indicating a weakening core business profitability [9][11]. - Year-to-date revenue reached 16.89 billion yuan, showing a modest growth of 2.33% compared to the previous year, but the growth rate is significantly below industry averages [4][7]. Market Dynamics - The company’s reliance on external sales, particularly from SEB Group, has created vulnerabilities, as evidenced by a 7.55% increase in external sales revenue in the first half of 2025, which is heavily dependent on SEB's global strategy [5][14]. - Domestic sales growth is also under pressure, with a mere 3.36% increase in the first half of 2025, reflecting a broader trend in the home appliance market shifting from growth to a more saturated environment [5][17]. Competitive Landscape - Supor is experiencing intensified competition from both international brands and local players, leading to a challenging market position where it struggles to maintain its foothold in both high-end and low-end segments [19][23]. - The company’s market share in traditional categories like cookware remains strong, but it is losing ground in emerging categories such as air fryers and water purification devices to local brands [23][25]. Governance and Strategic Challenges - The governance structure of Supor is under scrutiny due to SEB holding 83.19% of the shares, raising concerns about the company's operational independence and its ability to prioritize local market needs over global strategies [20][25]. - The shift in consumer preferences towards domestic brands and the "Guochao" trend poses additional challenges for Supor, as its foreign ownership may hinder its appeal among younger consumers [23][25].