Apple(US:AAPL) 3 6 Ke·2025-10-27 09:11Core Insights - The launch of the iPhone Air with eSIM in China marks a significant step in adopting modern technology, but the user experience is not as seamless as expected [1][3][4] Group 1: eSIM Experience in China - The current eSIM activation process requires users to visit physical stores for identity verification and profile configuration, which contrasts with the convenience of traditional SIM card activation [3][4][6] - Users face challenges such as needing to return to stores for eSIM transfers or when issues arise, which diminishes the expected convenience of eSIM technology [3][4][7] - The eSIM experience in China is perceived as cumbersome compared to overseas markets, where activation can be completed quickly and easily through online processes [7][8] Group 2: Comparison with International Standards - In contrast to the streamlined eSIM activation process abroad, the Chinese system still relies heavily on in-person interactions, reflecting a reluctance to fully embrace digital solutions [6][7][8] - The existing processes for eSIM in China are seen as outdated, as they mirror the traditional SIM card management methods rather than leveraging the potential of eSIM technology [8][14] Group 3: Future Outlook for eSIM - Despite current challenges, there is optimism about the future of eSIM in China, with expectations that user experiences will improve as operators adapt to the technology [8][15][17] - The shift to eSIM is anticipated to redefine mobile communication, allowing for greater flexibility in how phone numbers and services are managed across devices [15][17][18] - The ongoing development and interest from domestic brands in eSIM technology suggest a growing trend towards its adoption, which could lead to a more user-friendly experience in the future [15][17]