Amazon(US:AMZN) Zhi Tong Cai Jing·2025-10-27 11:04Core Insights - Amazon plans to invest €1.4 billion (approximately $1.63 billion) in the Netherlands over the next three years, marking its largest investment in the country since starting operations in 2020 [1] - The investment aims to enhance customer service and improve operations in a key growth market for Amazon, where it currently trails behind local competitor Bol.com [1] - Part of the investment will focus on developing artificial intelligence for entrepreneurs selling products on the Amazon platform [1] Company Overview - Amazon currently employs around 1,000 people in the Netherlands [1] - The company is looking to strengthen its position in the Dutch market, which is the fifth largest economy in the Eurozone [1] Competitive Landscape - Amazon's online sales in the Netherlands are currently behind market leader Ahold Delhaize's subsidiary, Bol.com [1] - The investment is part of a broader strategy to enhance Amazon's competitive edge in the region [1]