破局欧洲！五年15款新车+千店布局，吉利冲击欧洲主流品牌

Core Insights - Geely has officially launched its electric vehicle model, Geely International EX5, in the UK market, with competitive pricing compared to local competitors [1][2] - The company aims to establish a significant presence in the European market, particularly targeting the UK, with plans to introduce 15 new models and build over 1,000 sales outlets in the next five years [2][3] - Geely's strategy includes a dual approach of promoting both electric and fuel vehicles, aiming for a compound annual growth rate that exceeds the local market average [6][7] Market Positioning - The UK market is seen as a strategic entry point for Geely in Europe, with historical investments in local companies like London Electric Vehicle Company and Lotus [3][5] - The UK has become the largest market for electric vehicles in Europe, with a 34.6% year-on-year increase in sales for pure electric vehicles in the first half of 2025 [3][4] - The absence of strong domestic automotive brands in the UK allows for a more open consumer attitude towards new entrants like Geely [4][5] Sales and Growth Targets - Geely has set an ambitious target of achieving annual sales of 100,000 units in the UK by 2030, necessitating a growth rate significantly higher than the local market average [2][3] - The company has already established 25 sales service outlets in the UK, with plans to double this number by the end of the year [2][3] Competitive Landscape - The UK electric vehicle market is becoming increasingly competitive, with other Chinese brands like BYD and MG also expanding their presence [5][6] - Despite the growth in electric vehicles, traditional fuel vehicles still account for over 50% of the market, indicating a gradual transition towards electrification [6][7] Strategic Initiatives - Geely is focusing on localizing its supply chain and technology to enhance its competitiveness in the UK market [7] - The company is transitioning from a single brand strategy to a multi-brand approach, leveraging established brands like Lynk & Co and Volvo to build market recognition [9] Performance Metrics - Geely's overall sales have shown significant growth, with a 46% increase in total sales to 2.17 million units in the first nine months of the year, and a 214% increase in the export of new energy vehicles [8][9] - The company reported a 61.8% increase in sales in the European market during the same period, indicating strong demand for its electric products [9]