任职不足18个月 茅台人事动荡下的转机在哪？

Core Viewpoint - The recent resignation of Guizhou Moutai's chairman, Zhang Deqin, marks the fourth leadership change in five years, reflecting the company's ongoing challenges and the need for strategic adjustments during a period of industry downturn [1][3][8]. Group 1: Leadership Changes - Zhang Deqin served as chairman for less than 18 months before resigning due to work adjustments, with Chen Hua recommended as his successor [2][3]. - The frequent changes in leadership, with four different chairpersons in five years, indicate a struggle to stabilize the company amid market pressures and strategic shifts [6][9]. Group 2: Strategic Initiatives - During Zhang Deqin's tenure, several measures were implemented to stabilize the market, including increasing direct sales channels to 45% and abolishing the controversial "拆箱令" policy [3][4]. - The company has shifted its focus from a "channel-first" approach to a "consumer-first" strategy, aiming to adapt to the industry's challenges [3][8]. Group 3: Market Performance - Guizhou Moutai's financial performance has shown signs of slowing, with revenue and net profit growth rates dropping to 7.28% and 5.25% year-on-year, respectively [3][4]. - The price of Moutai's flagship product, Feitian Moutai, has also seen fluctuations, with recent prices indicating a slight decline [4][5]. Group 4: Industry Implications - The leadership changes at Guizhou Moutai may influence the broader industry, potentially leading to a lack of long-term planning among smaller competitors and altering competitive dynamics within the sector [9]. - The new chairman will face significant challenges, including achieving growth targets during an industry downturn and balancing various stakeholder interests [9][10].