TENCENT(HK:00700) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-28 06:56Core Insights - Tencent has launched a content creator support plan focusing on three major scenarios to promote healthy platform ecology [2][3] Group 1: Content Creation Support - Tencent aims to establish a virtuous cycle between creation and commercialization on WeChat, enhancing original content visibility and monetization [3] - The short video support initiative includes four systems: original protection, traffic support, monetization rights, and growth incentives [3] - For live streaming, Tencent will provide comprehensive support across content recommendation, growth incentives, monetization, and interaction rights [3] Group 2: E-commerce and Merchant Support - Tencent plans to launch various support policies for WeChat Mini Stores, targeting merchants, influencers, and service providers to foster a collaborative ecosystem [3] - Initiatives include zero deposit and reduced commission for merchants, aimed at lowering entry barriers and supporting quality brands and creators [3] Group 3: IP and Creative Development - Tencent will initiate a 100 million yuan creative support fund to nurture small businesses and startups, focusing on copyright co-creation and investment incubation [4] - The university student entrepreneurship program will host story competitions to ease the transition from campus to career for recent graduates [4] - A special plan for young creators will feature a million yuan prize pool and professional guidance to promote quality literary works [4] Group 4: Algorithm and Content Ecology - Tencent has established a positive energy algorithm task force to enhance content ecology through better algorithmic connections and user engagement [5] - The strategy includes leveraging social recommendations, introducing award features for content preferences, and promoting decentralized recommendations to protect original content [5]