Core Insights - The company, October Rice Field, is leveraging a combination of hard technology and soft power to enhance its brand presence and market share during the 2025 new rice season, emphasizing quality and cultural significance [1][9][10] Group 1: Brand Strategy - October Rice Field's marketing strategy includes a multi-dimensional approach that integrates technology and cultural elements to resonate with consumers, aiming to establish itself as a national brand and innovator in family food [1][9] - The brand's collaboration with popular young actor Ke Chuan and participation in the interactive culinary show "Taste You Come" highlights its focus on engaging younger audiences and enhancing brand visibility [1][7] Group 2: Quality Assurance - The company emphasizes a rigorous quality control process, ensuring that every grain of rice undergoes strict selection and testing, which is a core aspect of its "hard technology" approach [5][6] - October Rice Field's modern production facilities in Shenyang utilize automated processes to maintain high standards of quality and efficiency from raw grain to finished product [3][5] Group 3: Cultural Engagement - The integration of traditional cultural elements, such as the 24 solar terms, into marketing campaigns helps the brand connect with consumers on an emotional level, reinforcing the cultural significance of rice in Chinese society [6][9] - The brand's narrative around "one bowl of good rice" ties into broader themes of family happiness and the essence of Chinese culinary culture, enhancing its appeal [9][10] Group 4: Community Impact - October Rice Field positions itself as a key player in rural revitalization by linking agricultural production with local farmers, ensuring they benefit from the industry's growth through standardized planting guidance and contract farming [5][9] - The establishment of direct supply chains from production bases to factories not only stabilizes grain quality but also promotes local agricultural development [9]
十月稻田赵文君登央视《味你而来》，筑牢“中国味”的品质根基